The Rogue Market™ is a pop-culture powerhouse--a combination of game, news and community all focused on the consuming passion of fame. In 1998, PC Magazine named the Rogue Market one of the TOP 100 sites on the entire internet.

Launched in 1996 by Open World Interactive, Inc. and XADAX, Inc., The Rogue Market is the world's first stock market to let players buy and sell shares in celebrities. As a game, it is wildly interactive, fun and addicting. But it is much more than a game. The Rogue Market is a site with personality. It is a community where players share their knowledge of the newsmakers in Film, TV, Sports, Music, Politics, Fashion, Society and more. They also share a slightly cynical attitude toward the hype and buzz that drives today's news and events.

The Rogue Market lets its members stay ahead of the curve of public opinion by giving them news from columnists who specialize in the latest rumor, gossip and speculation. And it lets them interact with each other through a number of features and community tools.The result is a community that embraces its players in a unifying fiction. And it's a fiction that lets them win prizes.

How Does It Work

The concept is simple. Players register at the site for a free account with $10,000 in play money. They then begin investing in the 1500 celebrities listed on the site. If the price of a celebrity rises they make a profit, if the price falls they make a loss. The objective is to make a profit so that you can build up your portfolio and start to redeem some of your profits for prizes.

Who Plays the Rogue Market

Hundreds of thousands of players have registered to play The Rogue Market. Together they generate millions of page views per month. The site's audience ranges from 18 years old and up. But the majority of the members are 18-40, and about 65% male / 35% female.

Currently Off-Line

After more than six years, the Rogue Market is currently off-line while we evaluate a variety of enhancements and crossmedia opportunities. Look for a return of the Rogue Market at the end of 2003 or early 2004.